As a village cowherd boy, Krishna taught the importance of maintaining and protecting the cow by personal example. Of all creatures, the cow is given a special place in the religious tradition of India. Indeed, Krishna is often known as “Gopal” and “Govinda” – names that refer to His loving feeling for cows. The very name of Krishna’s holy land of Braj (pasture) and His spiritual abode Goloka (cow-world) reveal His intimate connection with cows.

In the time-honored Vedas, the Supreme Lord exclaims, “I speak to those who are aware: DO NOT HARM THE COW, for in so doing you are harming the earth and all humanity.” Cow protection is not a relic from the ancient past – it’s the heart of Dharma. By supporting New Vrindaban’s Goraksa Seva program, you are also protecting Mother Earth (symbolized by a cow) through the promotion of environmentally sound farming practices. In one selfless stroke, you are sending a valuable message to our children and to a troubled world which sees today’s gentle cow as tomorrow’s dinner.

In the words of A.C. Bhaktivedanta Swami Prabhupada, the founder acharya of the worldwide International Society for Krishna Consciousness (ISKCON)... “It is the duty of every householder to have cows and bulls as household paraphernalia, not only for drinking milk but also for deriving religious principles” (purport to Srimad Bhagavatam 1.17.2).  Most people living in urban settings certainly cannot “have cows and bulls as household paraphernalia”. But as followers of the Vedas, as people upholding Dharma in the West, you can shelter the cows and bulls, and by so doing, teach the world about their value through your pious support.

Across the United States and around the world, animals exploited for food are subjected to intolerable cruelty. They are routinely packed inside factory farm warehouses unable to move or engage in basic natural behaviors. Millions of cows and calves die before even reaching the slaughterhouse. Thanks to the kindness and generosity of the greater Indian community in America and Canada, New Vrindaban’s Goraksa Seva Cow Protection program continues to provide quality care for Krishna’s cows.

Click here to help save Krishna's cows

Now supported by Vishwa Hindu Parishadh America

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